Taking you through some of the behind the scenes of our The Earth Laughs in Flowers collection.
4 years in a row now that we’ve been working with the weavers of Maheshwar in Madhya Pradesh, India to hand weave fabrics and sarees for our annual festive edit filled with beautiful, comfortable and timeless ethnic outfits for babies, children and women.
Finally this year, after 2 years of pandemic, we got to visit the artisans and spend time with them in February.
YES! That's how early our collection preparations start. In fact it’s been almost 11 months since we started working on this ethnic wear collection.
Here’s sharing some memories from the trip that make me value handloom textiles in an absolutely new light.