The magic of handloom

The magic of handloom

Taking you through some of the behind the scenes of our The Earth Laughs in Flowers collection.
4 years in a row now that we’ve been working with the weavers of Maheshwar in Madhya Pradesh, India to hand weave fabrics and sarees for our annual festive edit filled with beautiful, comfortable and timeless ethnic outfits for babies, children and women. 
Finally this year, after 2 years of pandemic, we got to visit the artisans and spend time with them in February.
YES! That's how early our collection preparations start. In fact it’s been almost 11 months since we started working on this ethnic wear collection. 
Here’s sharing some memories from the trip that make me value handloom textiles in an absolutely new light.
Behind the scenes of hand block-printing

Behind the scenes of hand block-printing

The clarity of working with and supporting communities of artisans has always been part of Love the World Today’s vision. To really celebrate textile art and promote it through our designs is something that Dipti and I hold very close to our hearts.

As we are inching closer to launching our new cotton hand block-printed festive edit ‘This Little Light of Mine’ and seeing this beautiful collection come to life, here’s taking you on a behind the scenes journey from our trip to our new artisans and showing you what goes behind bringing something to life.