#FounderDiaries - 1

#FounderDiaries - 1

SUSTAINABILITY - I’ve been thinking about this word for a while now and as a maker also asking myself the question - ‘how is making more sustainable?’

Over time the meaning of the word has changed for me from a macro to micro level. The realisation that change truly starts with ourselves. It has made me question about the ways in which we function at Love the World Today. It makes me revisit our core every now and then and stick to it like nothing else matters. That also simplifies decision making.

Of course two of the most critical aspects are

  • Sourcing right and the ways of making
  • Reducing waste, and upcycling whatever waste is generated into something of value and function

But beyond these measures, our focus has shifted greatly to the things I’m about to mention. These have always been part of our processes but now hold a much higher value because of the contribution they make towards building a sustainable brand. 

1. Design elements - Paying attention to how a garment’s usage can be made longer, especially in the case of children since they outgrow clothes so quickly. 

Use of elastic waist bands (and ensuring they are of good quality so they last), roomy neck openings, adjustable tie up options, loose yet stylish silhouettes, layering possibilities so outfits are not bound by seasonality and versatility to ensure clothes can be used from occasion wear to casual wear with just a little tweak in styling. 

2. QUALITY! - Cannot emphasise enough on this. The chances of clothes reaching landfills or discarded easily is lower if they are made of great quality and if they are designed to love and last. Great design and quality also encourages people to hand down the clothes to another loved one. 

Quality comes from investing in durable textiles, skilful un compromised tailoring (for example - the use of french seam finishes, which is more time consuming and expensive but ensures the garment will have fewer chances of tears and rips apart from the fact that it’s these little details that make a difference in finish. Another example is something as basic as providing extra buttons to encourage people to repair and fix instead of discard. 

We’ve had customers tell us that LTWT designs have lasted them almost 2+ years (in spite of a growing child) and even after that they’ve been able to pass them on to others. 

3. Closing the loop by offering to take responsibility - Providing a solution to the busy ones, the non-creative ones. 

Sometimes people do care but may not be able to do much for whatever reasons. This is where as a brand, we step in and offer support beyond the relationship of just a purchase. 

For LTWT customers, once your child outgrows a Love the World Today garment, you can send the clothes back to us. We will donate the ones in good condition and upcycle the ones that aren’t. This is our attempt at closing the loop and finding solutions for the complex issues of the fashion industry.

We set this policy out even before we were available for purchase in October 2015. Of course it helps since we started out small and it seemed implementable and manageable at our scale. 

To be honest, in over 4 years, we’ve only had three enquiries about clothes being returned and never received any clothes. We are hopeful that this is because in India we still have a system of hand me downs. But we keep reiterating and reminding in our communications to ensure that customers know that they can reach out to us even 2-3 years after purchase. 

With this we hope we are able to give you an insight into our approach to sustainability besides our choice to work with organic cotton, handwoven cotton, natural dye, low impact dye textiles, recycled fabric packaging, upcycling waste. 

And with this we are also looking at replacing the term ‘sustainable’ clothing  brand with ‘mindful’ clothing brand because every choice we make at LTWT is one that must support our vision of creating a mindful, kind, inclusive world.

Fading memories

Fading memories

[Photo credit - Nirmala Patil]
This year, on autumn’s first full moon, we’ll celebrate our daughter’s fifth birthday. Five years. How does one measure five years - of a child’s growing poetry, of a woman’s emotional motherhood, and their immeasurable days together? Outside as daylight silently fades leaving a darkening sky to wait for its moon, I hold my love up like a lantern and rummage through the drawers of my heart to gather five years worth of memories. Some of them are already yellowing at the edges, some other are loosing their colours; making the recollection of these fading memories somewhat bittersweet.
First, there’s a recent one. Of the whole of last summer capsuled in a single memory of one watermelon seed stuck on her bare stomach with juice - a black mole beside her laughing belly button.
Then there’s a memory deeply etched from her first year - of her soft sleeping form, with fingers curled, lips just barely parted, cheeks spilling over and sweat glistening on her forehead like morning dew on a carpet of grass. 
In the garden, I am sitting on a bench under a tree shade with my camera resting by my side and a book in my lap that I keep opening and closing; to glimpse at her from time to time. As I read, the shadow of the mid-morning light dancing between the leaves above faintly tattoo my open page. Then I look up, and find her squatting over the stone-cobbled garden path, a found-chalk in hand busily drawing. I remember instantly picking up my camera and capturing the scene. The resultant pictures are still somewhere inside a folder on the computer, but the finer and fading details of that morning remain inside me. 
It was a few mornings after my father passed away, I have a memory of the brightly mild December sun painted on her face as she played on our bed beside the eastward window. As if the colour of those mornings that came right after he left were gold, and the memory of her face - a golden reminder of those December mornings.  
The fading scar on her left chest, from falling over my sewing machine when she had just begun walking.
There are also memories that are like glass bangles bundled in a paper. All of them of the same colour but glinting a little differently as they catch light at slightly different angles. Memories of all the mornings we spent in the balcony of our present home during our first year here are like those glass bangles, only glinting differently in different seasons; during the first warm months - sitting on our chatai reading books, gazing at clouds passing overhead, or watching the hills-cape with happy greedy hearts; during our first monsoon here - with wonderful thunderstorms and a game of spotting waterfalls coming down the hill; during all those autumn mornings, where the only thing she seemed to live for was to soak up the autumn sun as much as she could, lying on the floor and squinting into the blue-gold sky. As I revisit these memories, I’m thankful for the seasons - bookmarks helping me find so many cherished moments. 
A mother’s hands have memories of their own. Mine carry in them memories of her growing weight. There’s one of her going up and down the slide in the garden. I do not remember what she was wearing, but I remember her sweat-kissed forehead as she came to sit by my side by the sandpit. I remember my hands instinctively wiping the sweat off her skin and my fingers combing through her damp hair inviting air between her wet strands. That memory of her moist long hair between my fingers still lingers there. 
As more memories come to meet me in my heart, I begin to wonder what my daughter’s memories may be made of? What she’ll remember from these five years with me? Will she remember how I used kisses in lieu of bandages. Will she remember all the times I stopped to stare at the moss with her or gather flowers and seeds by the wayside forgetting minutes and people pass by? Will she remember how I was never part of the jolly group of mothers who often stood by the society corners easily chatting and laughing away? Will she remember my unideal and many-hued love - sometimes lush green, almost to the point of happy tears; other times an absent-minded mauve, as if lost in another world and loving from afar; and some other times stark, tender and all-forgiving as midnight?
Will she remember… or perhaps as she grows and blossoms, year after year, all her memories of these five years will grow faint and fade away, making way for new palettes? I sit thinking of this for a few more minutes. It will be a loss, not knowing her memories, but strangely it doesn’t feel like a loss. Slowly I return myself back to my own yellowing memories and hold them a little more closer. Against the blankness of hers, my fading memories in all their mortal loveliness feel like such special gifts. Sometimes what we cannot know can be a beautiful measure for all things immeasurable. 
[Nirmala Patil]
bidding adieu

bidding adieu

rain story
[photo story - Nirmala Patil]
My story of love

My story of love

[Photo - Nirmala Patil]
He was coming home for the first time, to meet my parents. It was a windy June morning and I remember being drawn to the play of wind between the curtains, as I sat waiting for him in our small living room. And the very first thing I noticed when he arrived was how he’d made no effort to dress up or present himself to impress, just as he’d done when we first met each other. A little more piece of my heart was conquered by his continued honesty; for who he truly, plainly was. Minutes turned into hours as introductions were made, conversations flowed; like rain stream down a hill, and an unannounced relationship started sprouting between my parents and him.
Then we had lunch, which I’d specially prepared earlier that morning. But what we ate for lunch and every other detail about the day have come to be a blur in my mind, except for what unfolded right after lunch. And it makes me wonder if this is so because we tend to guard and devote our inner space, unbeknownst to ourselves, to only those thoughts and memories that are more precious, letting the rest fade away.
So what lingers inside me starkly from that afternoon are moments after lunch, when we sat down by ourselves, talking and touching each other with our thoughts, and he quietly brought out a package from his bag and offered it to me. A gift. Wrapped in khaki paper and secured with cotton string. Simple and unpretentious, like an echo of his own personality. A little more piece of my heart was conquered. And as I unwrapped the package, what lay inside waiting to become mine was something I’d never received from anyone else. A white Khadi sari speckled with gray leaf motifs. Soft to the touch and beautiful in its weave. Making its giver a special first in my life, not because it was unthinkably expensive or rare, but because among all the loving things I was gifted over the years by my family and friends, I’d never received a cotton (the only fabric I ever wear) sari in a colour I loved most before. This little act of knowing, so beautifully unsaid and un-underlined, seemed to have silently sealed us into a union that day.
And ever since, this tangible piece of clothing has carried in its folds such precious intangible memories. That a mere touch, wafts me away into that windy, balmy June afternoon a decade ago. 
Now ten years later, well-worn and fraying around the edges, I still continue to cherish this gift like a treasure, drape it around me like our old song of growing love, and offer its memory here, as a souvenir to the warm-hearted campaign #storiesoflove* by Love the World Today.
*A thoughtful initiative against fast fashion and a sweet reminder to buy less and care more; thereby prolonging the value of all-things-we-own whether bought, gifted or inherited. 
                                                                                    [Nirmala Patil]